Boozy Latte Brings the Bad Pun

Saw this ad in my neighborhood here in Shanghai:

Bad Pun

I’m of the opinion that this quite a bad pun. My Chinese friends and co-workers agreed. The text that the ad copy sounds kinda like is;


In other words, “i just love this.” The ad also “subtly” communicates with the “” that there’s alcohol in there, while broadcasting that they’re going after the “young” demographic as well.

The thing is, this latte drink contains no alcohol… it’s just 酒香 (alcohol-scented). Maybe that’s kinda like the fake rum in rum raisin ice cream? I dunno.

I’m not buying any of this on any level! (Oh, and this is the same robot coffee that I’ve blogged about before.)


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

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