JD.com Brings Some Diversity to Spring Advertising

15 Mar 2017

I’m not saying it never happens, but I see black women prominently featured in Chinese ads seldom enough that I notice when it happens. These ads from the Shanghai Metro are by JD.com (京东), which is a Chinese company, not just a foreign company doing business in China.

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There’s also one ad with pale (half-?)Asian girl, and one with random perky white dude:

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The ads all read:

是你让春天来

That means, “it’s you that made the spring come.” Not the most inspired slogan, but easy for Chinese learners!

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

Comments

  1. Why is this article tagged racism? I don’t see any racism in the advertisements. I actually think the black chick is the hottest out of all the models in the ads.

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