Popular (blocky and backwards)

25 Apr 2018

This ad (spotted in the Shanghai Metro) is interesting for a number of reasons:

Popular (blocky and backwards)

What caught my attention was the font. “Blocky” (sometimes pixely) fonts are quite common, but I’ve never seen one so “spaced out” like this before. Yet the word 流行 (“popular”) is clearly visible.

And I didn’t even realize it at first, but the word 流行 is also written backwards! This is not something I have seen before, and I’m not sure what the intended effect is. (Maybe if I were a fan I’d get it?)

Nice of the poster to include the pinyin for 流行 (liúxíng), though!

Chris Lee is the English name for Li Yuchun (李宇春), which some of the older “China watcher” crowd might remember for her rise to prominence on the popular “Super Girl” singing competition in 2005.

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

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