Call Girl vs. Cali Girl

I saw this flyer in a Shanghai burger joint called CaliBurger. What headline do you see here?

Cali Girl

I literally had to read it three times before I could figure out that it doesn’t say “Vote for Call Girl of China.” It says, “Vote for Cali Girl of China.”

Yikes. I guess typography matters! (The Chinese, “中国赛区加州女孩” is less ambiguous.)


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. I can’t decide !!!

  2. How are their burgers?

  3. David Lloyd-Jones Says: February 10, 2014 at 1:46 pm

    Now we know why Daddy took her T-Bird away…


  4. Read Cali the first time, is this a guy problem?

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