Steve Jobs Ice Cream in Shanghai

Passing by Chinese “Italian-style” ice cream shop “Iceason” with a friend yesterday, we were startled to see an ad featuring “3D printed” ice cream bars in the likeness of the late Steve Jobs:

The surname “Jobs” is normally written in Chinese as “乔布斯,” or “Qiaobusi” in pinyin (a transliteration, where the characters are chosen for phonetic value only, and essentially have no meaning). For this ice cream bar, it’s written as “乔不死,” also “Qiaobusi” in pinyin, but with different characters so that it includes the phrase “not die” (不死).

The same shop also sells “3D printed” ice cream bars in the shape of the Apple watch and iPhone.