Here’s another one for the “I can’t believe they named the product that” file (see also “Cat Crap Coffee“). This one has more of a cultural differences angle, with a little bit of translation difficulty thrown in for good measure.
There’s a brand of Chinese rice wine called 酒鬼酒. Here’s a picture of it:
酒 in Chinese, while often translated as “wine,” more generally means “alcohol.” Traditionally, it’s some kind of grain alcohol, like 白酒 (Chinese “white wine“).
A person who routinely drinks to excess is called a 酒鬼 in Chinese, which literally means “alcohol demon” or “alcohol devil” or “alcohol ghost,” depending on how you want to translate 鬼. It sounds pretty negative, but in fact, in Chinese culture this type of alcohol abuse is not nearly so stigmatized. Although the police forces of many regions in China have begun cracking down on drunk driving in recent years, alcoholism in China is not as closely linked in the public consciousness to vehicular manslaughter, domestic violence, child abuse, and the host of other evils as it often is in the west. In fact, regular heavy drinking is closely linked to some of China’s greatest poets, most famously 李白 (Li Bai).
Here’s 李白 getting his drink on:
So it’s more in the spirit of historical drunken poetry (as opposed to inebriated abusiveness) that this brand of Chinese rice wine is called 酒鬼酒.
Translating the brand name into English is a new challenge in itself, though. If you simply translate 酒鬼 as “alcoholic” and 酒 as “alcohol,” you get “Alcoholic Alcohol,” which sounds like it means “Alcohol that Contains Alcohol,” which is just plain dumb. In fact, you can’t use the word “alcoholic” as a modifier at all for that reason, so if you don’t want to ditch the noun “alcoholic” altogether you have to say something like “Alcohol for Alcoholics,” which sounds like some kind of horrible demented “charity” to my American ears.
So what else can you do? “Booze for Boozers” and “Wino Wine” are ridiculous. “Drunk Spirits”? I’m curious what a creative translator can come up with. (Pete? Brendan?)
– Since my GFW Android Market rant, it looks like the Android Market may no longer be blocked. I’ve been able to access it again for the past few days on my HTC Hero here in Shanghai. Not sure if this will last, but it’s certainly a welcome development!
– Pleco for iPhone (beta) just went into Beta 4 testing. Michael Love says this will probably be the last round of testing (but wow, that team does an amazingly thorough job!), so that means it will likely be submitted to Apple for review very soon.
– Google recently released a pinyin conversion tool on Google Translate, but it’s super primitive. Mark at Pinyin.info details all the ways it sucks (via Dave), but they all boil down to this: the tool simply romanizes characters, without regard for proper spacing, proper punctuation, or multiple character readings that can only be determined with data-informed word segmentation. (Boo, Google! You can do waaayyy better!)
– Google also added a cool-looking new Google Translate Toolkit (via Micah), which looks like the beginnings of competition for translation software like TRADOS (the preferred tool of translator Pete).
– An over-the-top rant on the importance of reading Chinese (via Micah) serves as a good reminder to those of us who might be satisfied with our functional speaking ability and too lazy to improve our literacy (this is definitely me at times!).
– Speaking of reading material, ChinaSMACK recently reminded me that even when you’re too lazy to tackle 老子 or modern thinkers, there’s still less challenging but interesting material to read in Chinese, and reading something is certainly better than nothing.
– Finally, most of us have used character-by-character literal translation as a mnemonic for memorizing certain Chinese vocabulary, but now there’s a blog dedicated to just that, called “those crazy chinese.” “Sweet pee disease,” “hairy hairy balls,” “ear shit”… check it out.
1. What formal Chinese study programs have you participated in?
I studied for two years at the State University of New York, Albany and one year at the International Cultural Exchange School (国际文化交流学院) at Fudan University here in Shanghai. I didn’t learn very much in the first year at SUNY. This was partly because the teacher emphasized atonal pinyin above all else, and partly because I hadn’t “caught the bug” and didn’t apply myself completely. Everything changed in the second year when I got an outstanding teacher who put the “fun” in fundamentals. He was much more aggressive about radicals and tones. I got very interested, and knew I needed to learn more.
In addition to the pure language courses, I took a lot of other courses on Chinese history for my double majors, Asian History and East Asian Studies. This included research trips to Tibet and Xinjiang. I also lived in a Buddhist monastery in Kaohsiung (ROC) for a month. These courses got me even more excited to learn Chinese, so that I could read historical documents, interview people, and do research. You can’t learn (or at least you won’t really enjoy learning) Chinese in a vacuum. You need a motivation, or the language will grind you into powder and blow you away.
I succumbed to the lure of translation work just as I was about to start grad school in 2005. Although I had long avoided “real translation work,” I figured if my Chinese was good enough to get into grad school in China, then I should be able to handle a few translation jobs. The truth is, even after 4+ years of living in China studying the language, I was terrified of putting my language skills to such a tangible, transparent trial, subject to judgment and criticism. Well… all the more reason to give it a shot, right?
So I did. I tried translation for a while, and it went smoothly enough, but I realized I hated it. Most of the jobs I got made me feel like a machine. (Perhaps this was because I expected the kind of work I was doing to be replaced by a Google service in the near future, my hours of mental anguish reduced to the click of a button.) Still, there were things I enjoyed translating… bad subtitles, maybe, or an interesting name. But those are the kinds of translations I could only do strictly for fun.
These days I rarely stray too far from translation, because my academic work at ChinesePod is inherently tied to translation for pedagogical purposes. It really is a whole new game, and one whose challenges I find rewarding. Fortunately, translation nowadays is accomplished with a slew of digital tools, ranging from online dictionaries and databases to desktop reference tools (I’m looking at you, Wenlin!). It seems like the translator’s biggest headache these days is non-digital source text.
Despite all the technological advances, the issues a translator faces are, at their core, very human, and so human minds are obviously our best weapon for this task. What’s not obvious is where these translators are coming from. Proper translation from Chinese to English requires a native speaker of English, but the translators I meet aren’t typically the graduates of some kind of translation academy, and the translators out there now precede the new wave of China-focused graduates. They’re a mixed lot with completely different backgrounds, and they share a peculiar passion for translation that I certainly was never able to muster.
Translator Interview Series
This is why I did a series of interviews with translators in China that I know personally. I asked what I was curious about, and received a surprisingly diverse set of answers. Over the next five days I’ll be publishing one new interview every day. As I publish new interviews, the links will appear below, making this page an index for the series.
Specifically, I ask them about what kind of training/preparation they had to become translators, the role of technology in their trade, and the challenges and joys that translation work brings. Whether you aspire to become a translator, or you just have an interest in language, be sure to catch what these guys have to say on the topic.
[Apr. 8 Update: An interview with Megan Shank, originally planned for this interview, has been added to the lineup.]