The Importance of a Name
23 May 2006
When the China Blog List got a redesign and its own domain, I added a list to the front page called “10 Best Blogs.” This name was somewhat misleading, because it was based on clicks to those blogs through the China Blog List. Later the name was changed to “10 Hottest Blogs,” which is much more accurate.
It soon became clear that the blog in the #1 “hottest blog” position was hard to dislodge. The #1 “hottest blog” gets the most clicks because it’s #1, which keeps it at #1. John B and I tried some ideas to make it fairer, and they have worked pretty well. Since then, several blogs have come and gone from the #1 position. I have noticed that the most influential factor as to what puts a blog in the #1 position is clearly the name.
The blog that started at #1 was the Shanghai Streets photo blog. It was there for a while while we tweaked the ranking algorithm. Pretty soon after a new blog called My Chinese Life rose quickly to the top. Apparently people liked the name. When John changed the name of his site, however, he quickly fell from #1 and was replaced by Chinese Chic. Ah, we all love alliteration.
Chinese Chic was #1 for a long time, but has finally been displaced. The new victor? Sex and Shanghai, the tales of a sex-hungry foreign guy. It rose to the top of the “hottest” list a mere two days after being added to the CBL. I have a feeling this one is going to be hard to dislodge.
The moral here? If you’re looking for traffic for your blog (from the CBL, at least), the name matters a lot.