I was tempted to use a title like, “You think this guy is just selling watermelons, but you won’t believe what he does next!”
Anyway, on my morning commute, I passed this dejected-looking vendor, eyes downcast, as he shirtlessly watched over his truckload of watermelons. He was staring at his scale, and I imagined he was thinking about how absurd it is that this electronic device determines his income.
As I got closer, I saw what he was actually doing.
Yeah, that’s an iPad. Watermelon guy was watching some kind of drama (but due to bad luck, the screen was black right when I snapped this shot).
The character there is 家, meaning “house,” “home,” or sometimes even “family.”
The first thing I noticed was its Escher-like quality, updated to a modern aesthetic. (Reminded me of Monument Valley even more than Escher directly, actually.) Very cool, and not something I see much in China, for sure!
The second thing I noticed was that the stylized character on the poster is missing a few strokes. If this character is 家, then the bottom part is supposed to be 豕, which has 7 strokes. Instead, the bottom part looks more like the 5-stroke 永, minus the top stroke.
I found this odd, because this is a pretty big difference, and in my experience the Chinese don’t take character mutilation too lightly, especially when it’s not just private use. My wife’s response was just to shrug it off, though, with a, “yeah, but it’s still supposed to be 家.”
What do your Chinese friends think? Cool design, or heinous affront to the sanctity of the 10 strokes of the Chinese character 家?
Passing by Chinese “Italian-style” ice cream shop “Iceason” with a friend yesterday, we were startled to see an ad featuring “3D printed” ice cream bars in the likeness of the late Steve Jobs:
The surname “Jobs” is normally written in Chinese as “乔布斯,” or “Qiaobusi” in pinyin (a transliteration, where the characters are chosen for phonetic value only, and essentially have no meaning). For this ice cream bar, it’s written as “乔不死,” also “Qiaobusi” in pinyin, but with different characters so that it includes the phrase “not die” (不死).
The same shop also sells “3D printed” ice cream bars in the shape of the Apple watch and iPhone.
This is the logo for a service called 点点啥 (Dian Dian Sha):
So this is the Chinese verb点 (meaning “to order (food)”), reduplicated. The word 啥 is a colloquial way to say 什么 (“what”), used more in northern China.
Nice characterplay here, the second 点 replaced by the service bell, while the first 点 is modified a bit to look more like the bell.
One thing beginners might not know is that the character component consisting of four short diagonal lines (as in 点) is frequently written as a single horizontal line. You can actually see this in some PRC character simplifications:
魚 → 鱼
馬 → 马
Obviously, it’s not applied across the board, leaving us with characters like 点, 热, and 煮, which still use the four short diagonal lines in printed form. In handwritten forms (or certain fonts), even those four short lines frequently get turned into a horizontal line (usually kinda squiggly).
点点啥 (Dian Dian Sha) has an app aimed at reduced food-related wait times.
I was impressed by the “propaganda” handed to me in the subway yesterday. I had seen lots of elementary schoolers on the streets engaged in some sort of volunteer work, and then in the subway I experienced it firsthand. Here’s the flyer I was given:
The “汪” represents the barking sound a dog makes in Chinese. (In panel 3, the little girls is saying “妈妈“, “mommy.”) The characters in the lower righthand corner read:
What impressed me was the idea that the school is (1) educating the kids to be “civilized” (文明), but also (2) trying to use the kids to influence the less civilized adults (who are arguably most in need of this type of education, but also prone to negatively influencing the kids). Made me think of the brilliant Thai anti-smoking ad that also used kids.
Here’s hoping these efforts pay off! We’d all like a “more civilized” Shanghai (with less dog poop).