On Best Buy’s Departure
Recently Best Buy (百思买) announced that it’s closing its China stores. I normally don’t pay too much attention to this kind of news, but Best Buy is a little different. Somehow it felt a bit more relevant to me this time.
Best Buy is an American chain, and there’s still a huge Best Buy store down the street from where I live. I welcomed the arrival of Best Buy because I hate its domestic competitors, Suning (苏宁) and Gome (国美), which, incidentally, are also just down the street from me. I had high hopes that Best Buy would prove that the citizens of Shanghai, too, are willing to pay for better service and assurance of high quality.
Alas, it was not meant to be. It’s hard to say for sure how much of the equation is price, and how much of it is Best Buy’s failure to live up to the levels of service it upholds in North America. But something didn’t work.
I won’t say any more on the matter, though, because Adam Minter did a much better job than I ever could on his blog, Shanghai Scrap, in a post called Bye-Bye, Best Buy (China): You had it coming.
I especially liked this post because Adam shares a lot of my same sentiments. Adam notes:
> …let me note that I would have loved it if Best Buy had succeeded in China. In part, out of Minnesota pride (I’m a native, and still consider it home) but also because I liked being able to shop for electronics in China without having to bargain, worry about buying fakes, or not being able to return items. The laptop upon which I’m writing, right now, was purchased there, as was the printer to my right, the speakers in front of me, and the iPod in my gym bag. I’m as sorry, and as irritated, as anybody that this happened.
Meanwhile, business is booming at the Apple Stores across Shanghai…