Gal Gadot in the Shanghai Subway

The last time this company’s ads featured Chloe Bennet (star of Marvel’s Agents of S.H.I.E.L.D.). Well, it seems they have a thing for female superheroes, because now Gal Gadot (AKA Wonder Woman) is all over the Shanghai Metro.

Gal Gadot + Boss recruiting
Gal Gadot + Boss recruiting
Gal Gadot + Boss recruiting
Gal Gadot + Boss recruiting

I didn’t notice this until I looked up my old blog post, but it’s kind of funny thing that she’s wearing almost exactly the same outfits as Chloe Bennet was.

I’m well aware that little boys in China loooove Marvel superheroes (my own 5yo is one of them). Aside from Hulk, Iron Man, Spider-Man, etc., they also love Captain America. I always thought this was kind of funny, since China is pretty nationalistic and has a complicated relationship with the USA. No one seems to think anything of it, though. And the love extends well into adulthood… plenty of young men are totally into Marvel superheroes, obviously (those movies sure do well here).

So this ad campaign makes me wonder how into female superheroes Chinese women are. Is that a thing? Or are they just two attractive Hollywood stars that wound up in ads in China?

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John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.

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