Disney’s Mulan comes out in China today. All indications are that this movie is going to be a huge flop in China.
Now, Mulan isn’t getting great reviews in the US either (it’s currently at a 5.5 out of 10 on IMDb), but it’s doing even worse in China (currently at a 5.1 out of 10 on MTime, China’s IMDb). Some of the US reviewers are saying that the film suffered from trying to appease Chinese censors and Chinese audiences.
But Chinese audiences are not at all impressed with the results, and I’m talking about the buzz before anyone has ever seen the movie. Chinese audiences love Disney movies. Chinese audiences also loved Kung Fu Panda, so it’s not simply a “don’t try to do our culture” reaction. So why all the hate for Mulan in China?
I’ve been asking lots of Chinese friends what they think about Mulan. Everyone hates it (without having seen it), and the reasons are various:
The kung fu choreography is terrible.
The plot is poorly written. (Not sure how they can know this before it’s released?)
Disney arbitrarily changed key, immutable “facts” about the legend of Mulan, who is from Henan, not Fujian.
It doesn’t “feel” like a Chinese movie; the stylistic choices made don’t have a Chinese sensibility and don’t appeal to Chinese audiences.
The cartoon version was better.
One Chinese friend agreed that the American creativity showcased in a movie like Kung Fu Panda goes over way better with Chinese audiences because it’s brand new, rather than co-opting “sacred” Chinese tradition.
I can’t help but wonder if the current political situation doesn’t impart a bit of negative energy to an American film release in China. (It certainly doesn’t help!) But clearly, this movie has been a huge, expensive fail for Disney.
I’m just glad that I can go to the movies in Shanghai again, finally. Going to see Tenet this Saturday! (Chinese friends say this one is good.)
Shanghai Disneyland officially opens for business on June 16, 2016, but Disney has been making a limited number of tickets available for many weeks for “testing” purposes. I actually wasn’t planning on ever going to Shanghai Disneyland (I’m from Tampa, just an hour away from Orlando, home of Disney World), but recently everyone I know has been scoring tickets through their personal connections, and my wife was no exception. She scored some tickets through our four-and-a-half-year-old daughter’s pre-school connections (those guanxi start early!), so the three of us did the Shanghai Disneyland soft opening thing on a rainy May 29th. 30,000 other visitors still showed up.
I’m not going to do anything remotely approaching a full review; this is just a collection of my own random observations.
Everything Looks Nice
For now, anyway, everything looks nice, meeting the standard I would expect from Disney. I do wonder how well the park is going to wear, with a projected 60,000 visitors shuffling through the park daily once it officially opens. Still, it all looked impressive enough to inspire me to take this lame selfie:
One thing that struck me as really weird, though, is that Disney seems to be dying the water in its artificial ponds and streams. Why?? So bizarre.
The Marvel Presence
Disney owns Marvel now, and while there were no major Marvel “rides” or characters strolling the grounds, there was a “Marvel Cinematic Universe” installation. It was there that I witnessed this impressive display of American soft power:
OK, this is Disney, so expect long lines. At one point, in a very brief period of insanity, I got in line for the Tron lightcycle roller coaster even after being told the wait was 3 hours. (My wife and daughter were going to go do the Peter Pan ride.) After I was told the wait was actually 4 hours, I snapped out of it and went and joined my family for the scant two-hour wait for Peter Pan. (Hey, at least we were together!)
One thing that impressed me about Disney was the ubiquitous wheelchair access that is still fairly uncommon in China. It was good to see people in wheelchairs also getting the Disney experience.
I should mention that there is a “Fastpass” option that allows ticket holders to skip long lines if they show up for the designated ride at the right time. I had thought these were for sale in Disney World (adds a nice class struggle aspect to Disney’s lines), but in Shanghai you just have to line up to get them, until all the time slots are gone for the day. So you have to choose between lining up for hours to get on a ride and lining up for hours to get a Fastpass.
For the first half of the rainy day of waiting in lines, I was sort of regretting coming at all, but two things happened to brighten my mood. The first was a random Chinese high school kid giving me an extra Fastpass for the Tron lightcycle roller coaster. I was waiting in line, alone (the line was down to “just” two hours later in the day), and he targeted me to give away his extra Fastpass, practicing his English at the same time.
Yeah, as modern as Shanghai is, there are still plenty of inconveniences that piss off us cranky laowai residents. But then this kind of thing happens. It really improved my mood, and probably my whole opinion of the day at Disneyland.
The Tron lightcycle ride was a lot of fun.
Thanks, random Chinese high school kid!
The other thing that inexplicably brightened my mood and threw me into a bout of irrational childish glee was running into Darth Vader on patrol with two Storm Troopers. The great thing about him was not that he was tall, or that he was commanding, but that he was in character. He didn’t shake any hands or pose for any pictures. He was all business. There was a little boy trailing around behind him, dying to steal a moment of his attention. Vader brutally ignored him.
Then when Darth Vader reached an overlook, he angrily shook his fist at the park below. I liked to imagine that was him resenting his new overlord, the Disney corp.
OK, so there’s this parade everyone seems to make a big deal out of. It was almost canceled because of the rain. The parade was better than I expected, and I found the Frozen ice monster to be the highlight:
Troops of Chinese girls in blond wigs was also kind of amusing (here’s just one):
I mentioned that I’m most familair with Disney World which is, by the way, quite old already. So it was interesting to see how Disney would make use of new technology in its most modern park. The answer? Liberal use of projectors. Projected images on walls, on ceilings, on water, even on a whole castle. It works well, and it’s even quite cost effective. The final light show, which used to be mostly fireworks, now makes a whole lot more use of projectors and lasers. (Also better for the environment.)
Would I go again? No way. At 30,000 visitors, the park already felt very crowded. Lines were ridiculously long. And the projected visitor volume once it officially opens is 60,000 people. That is insane.
The sad part of this is not only that visitors will feel ripped off by their unexpected visit to LineLand, but also that the Disney staff, so carefully trained, are definitely going to have the cheery enthusiasm pounded out of them by the relentless onslaught of Chinese tourists. My wife observed how most Chinese guests coldly ignored all the Disney-style friendly greetings offered up by the staff.
I wish Disney’s famous service could be a shining example for China, but I’m not too optimistic about that.
It doesn’t feel like the movie Big Hero 6 (called 超能陆战队 in mainland China) was hugely popular in Shanghai, but the character Baymax sure is! I see him everywhere these days. His Chinese name is 大白, literally, “big white.”
To me this name is cute, because it reminds me of 小白, a common name for a dog in China (kind of like “Fido” or “Spot”), except, well… bigger. When I ask Chinese friends, though, they don’t necessarily make the same connection.
The eagle-eyed will also spot a little characterplay going on with the word 暖男, which is a relatively new slang term. Literally “warm male,” it refers to a sensitive, considerate guy. Chinese ads often go out of their way to incorporate the latest slang as much as possible.
I was a little late to the party, but I finally saw Disney’s Frozen recently, and was very impressed. Later I did a bit of searching for different language versions of the movie’s hit song, “Let It Go,” and aside from discovering an impressive 25 language mashup version of the song, I also made another interesting find: Chinese dialect (/fangyan/topolect) versions of the song!
Of the videos included below, only the English, Mandarin, and Cantonese audio versions are official Disney productions. The others are fan creations, and as such, vary widely in quality. Some are translations of the original, while others are spoofs (恶搞) or partial spoofs. I’ve got them roughly in order of quality below (the worst at the bottom), so don’t say I didn’t warn you! (Links go to Chinese video sites (with ads); embedded videos are Disney’s official audio versions with fan-added subtitles from YouTube.)