China’s Bachelor’s Day

China’s “Bachelor’s Day” (光棍节) is becoming more and more internationally known. It is still, however, not what you might call “well-known” (that Wikipedia article, for example, is the shortest Wikipedia article I’ve seen in years!). Urban Dictionary offers this definition for “bachelor day“:

November 11, a day represented by four digits of 1, dubbed by young single Chinese. The “Bachelor Day” has been initiated by single college students and, although enjoys no holiday leave, has become a vogue of the day among single white collars.

I wish I could get lucky on the Bachelor Day this year.

It seems that this holiday has yet to catch on outside of China, but one is the loneliest number in any culture, so it may just be a matter of time. Sadly enough, this particular holiday is going to be more and more relevant to China, as the sex ratio imbalance here worsens. Already, I get the sense that the holiday is more relevant to single men than to single women here.

Anyway, the date for Bachelor’s Day this year is 2011-11-11, which is not only a rare concurrence of lots of 1’s in a date, but also extra bachelor-y.

Here are some images I collected from the web which show how this modern holiday is seen in China (and how it seems to focus on single men more):

Bachelor's Day (AKA Singles Day)

Bachelor's Day (AKA Singles Day)

Bachelor's Day (AKA Singles Day)

Bachelor's Day (AKA Singles Day)

There seem to be a lot of stick-like foods in the imagery, such as 油条 (fried dough sticks) and Pocky, and also a lot of cigarrettes:

Bachelor's Day (AKA Singles Day)

Bachelor's Day (AKA Singles Day)

And, of course, the holiday is also being used for marketing promotions. Taobao even set up a special page just for its Bachelor’s Day (AKA “Singles Day”) promotions: 1111.tmall.com:

Ad for Bachelor's Day (AKA Singles Day)

Ad for Bachelor's Day (AKA Singles Day)

Bachelor's Day (AKA Singles Day)

I have a feeling we’ll be hearing more and more about this holiday in years to come.


Finally, on a personal note, today is the day that my own daughter (our first child) was born! Hopefully we’re not condemning her to a life of loneliness.

I’m not planning to do any baby posts here (at least, not until the language acquisition begins), but I might be posting a bit less in the (sleep-deprived) days to come.

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