Born Fried (shengjian)
Check out the English name of this little shop:
“Born Fried” is almost certainly an overly literal character-by-character translation of 生煎, a kind of bready, fried stuffed bun. Wikipedia describes it like this:
…a type of small, pan-fried baozi (steamed buns) which is a specialty of Shanghai. It is usually filled with pork and gelatin that melts into soup/liquid when cooked. Shengjian mantou has been one of the most common breakfast items in Shanghai since the early 1900s. As a ubiquitous breakfast item, it has a significant place in Shanghainese culture.
That same page gives the literal translation “raw-fried” for 生煎. Still, there’s something about “Born Fried”… it has a cool ring to it.
In case you’re not familiar with this little joyful celebration of grease, here are a few photos from Flickr (not my own; click through for the photographer’s photos):