On Thursday I noticed three kinds of Trojan condom ads in the subway car I was riding*, and I’d never seen Trojan ads on the subway before. Trojan is getting into the market a bit late; the dominant foreign company is Durex.
What interested me was the content of the ads. One of them was a long horizontal ad which read 不只是神话…… (“it’s not just a myth”). Another was a rectangular ad which briefly recounted in both Chinese and …


All Posts