FluentU: a Producer of Original Videos for Learning Chinese (2)

17 Apr 2014

As I mentioned in Part 1 of this review, FluentU is showing a lot of potential as a learning platform and a content producer. In this review I’ll look more closely at FluentU’s self-produced video series, and finish with an interview of content director Jason Schuurman (my ex-co-worker at ChinesePod).

Fluent-U’s Video Series

So, assuming you have a FluentU account, where do you find the FluentU-produced videos on the FluentU site? It’s not quite as obvious as you might think. They’re not aggressively recommended. But if you go into “Courses,” you’ll notice that some course names start with “FluentU.” Those are the ones FluentU has produced on their own. Unfortunately they’re not really grouped together for easy identification, so I went ahead and listed out all the ones I could find currently available on the FluentU website:

1. FluentU: A Good Morning (Newbie, 8 clips adding up to 2:07)
2. FluentU: Table for Two (Elementary, 7 clips adding up to 3:48)
3. FluentU: Making Friends and Drinking Coffee (Elementary, 12 clips adding up to 3:01)
4. FluentU: A Trip to the Supermarket (Elementary, 7 clips adding up to 4:50)
5. FluentU: Studying on Campus (Intermediate, 8 clips adding up to 4:58)
6. FluentU: An Evening Get-together (Intermediate, 8 clips adding up to 8:20)
7. FluentU: Dinner with a Friend (Intermediate, 9 clips adding up to 6:42)
8. FluentU: Shopping at the Clothing Store (Intermediate, 7 clips adding up to 6:34)
9. FluentU: A Basketball Afternoon (Intermediate, 8 clips adding up to 6:13)
10. FluentU: Going in for a Job Interview (Upper Intermediate, 9 clips adding up to 7:13)

So only 1 Newbie series, 3 Elementary, a whopping 5 Intermediate, and 1 Upper Intermediate. I was hoping for more video at the lower level, but at least I got to see what FluentU created across 4 levels.

One of the things I really like about these series is that although they’re broken up into short episodic clips, there’s also a “full” version that ends each series, putting all the clips together. This is great for review, and it also meant that I could easily watch each series without having to watch them one by one. (Watching a series on FluentU isn’t quite as easy as watching a playlist on YouTube.)

FluentU Original Video Series

The video themselves are professionally made, using young, attractive actors. There’s a bit of a Taiwanese flavor to them all (unsurprising, since they were all shot in Taipei, I believe), which may upset the Beijing-centric putonghua police. I think it’s fine, though, the videos seem to be designed to be universally applicable to mainland China learners as well. I didn’t encounter any Taiwan-only vocabulary, pronunciation was pretty standard (although not perfect, by Beijing standards). There was also some Taiwan-style usage of sentence-final modal particles, like , , and , but I didn’t find it too distracting.

At the lower levels, it’s clear that the creators slowed down the speech and added additional pauses for lower level learners. While this is nice, it has a funny effect, making some scenes feel quite awkward. You know those conversations where neither side is quite sure to say, and there are long awkward silences? There’s a lot of that feeling in some of the lower-level video series. Even within just the Elementary series, though, we quickly see the awkwardness in one series–FluentU: Making Friends and Drinking Coffee–fade to a much more natural rate of speech in FluentU: A Trip to the Supermarket. By Intermediate, the language is a lot more natural, while still being quite clear. I found the Upper Intermediate surprisingly accessible (read: not difficult), meaning it will be more useful for more learners, which is a good thing. (Other material marked “Upper Intermediate” on FluentU is usually quite a bit more challenging.)

FluentU Original Video Series

I noticed that the writers also went to great pains to make the dialogs full of high-frequency words and phrases. While it’s usually easy to pick out words that aren’t useful in most videos or even standard textbooks, there really aren’t many at all in FluentU’s videos. In fact, the language is usually so simple and everyday that the videos don’t really through you any cureveballs at all. There aren’t “twist endings” like you frequently find in ChinesePod dialogs. One thing that keeps the videos interesting, though, is a pervasive flirtiness running through many of the male-female dialogs. You kind of expect the video to devolve into a “what’s your number?” or “we should hang out sometime,” but they stay innocent.

In fact, it’s the flirtiness, combined with an amusing awkwardness, that makes these original videos memorable. Probably my favorite example of this is the elementary video where the cute flirty waitress informs the young protagonist where the bathroom is, immediately followed up by a cutesy “don’t forget to wash your hands!” (Ha ha, wut??)

FluentU Original Video Series

Then there’s also the very awkward pre-interview high-five (between strangers) in the Upper Intermediate job interview lesson:

FluentU Original Video Series

(The girl and guy from that video are going to end up as co-workers, and if that sexual tension doesn’t later erupt in a sequel series, I really don’t know what the writers are trying to do here.)

Overall, I enjoyed the videos. Especially at the lower levels, they still feel like “studying,” but they’re very usable and easy on the eyes. I can see these being useful in the classroom, especially for college students.

Interview with FluentU’s Content Director, Jason Schuurman

thinking Jason

Me: Although it’s a very different service, FluentU kind of reminds me of ChinesePod in that it offers a lot of material and tools, and it’s up to learners to put them together in the way that makes sense for them. Can you comment on how that might work at FluentU, and how different types of users use the service?

Jason: Yeah, we definitely provide a lot of freedom and flexibility. We feel this not only allows for a broader range of users to benefit from the site, but it also let’s our users take their learning into their own hands and not get bored with materials they weren’t interested in learning in the first place.

That being said, we still do provide structure for those who want it in the form of recommended content and more specifically, ‘courses’. Courses at FluentU are something like a playlist-meets-lesson plan, and guide users through various sets of content ranging from multi-part video series, to topically related materials and textbook vocab lists.

As far as users go, on one end of the spectrum, you have users who only use FluentU for the content itself. Our library of videos and audios is very large and already organized for you, translated into English, and completely annotated. These users usually already have a system for review they prefer, prefer not to review at all, or are in Chinese classes already and looking for engaging authentic content. Most of these users are intermediate and above and subscribe to our Basic subscription plan.

On the other end of the spectrum, are the users who use FluentU as their single source for most or all of their language learning and are Plus subscribers. Not only do they get all the content, but they have access to and can create decks (vocab lists), and are able to actually learn everything within the FluentU library using our personalized review tools. Learn mode integrates videos you’ve watched and tracks your progress so that we can do things like make sure clips you see are comprehensible to you and do an even better job recommending you content. All that adds up to a pretty complete learning package.

How big is the video library, exactly? How many FluentU-produced videos do you have now?

Jason: Our total count in the video library as I write this is 1251 videos, with 65 at newbie, 86 at elementary, 138 at intermediate, 257 at upper intermediate, 360 at advanced, and 340 at native. Of those, we’ve produced 10 ‘Courses’ of videos of our own, each about 5-10 videos apiece. Though, it’s ever-increasing because we publish at least 12 videos a week, sometimes more.

In addition to that we also produce our own audio dialogs, which we call ‘Audios’. They’re similar to some videos, but are more lesson-like and practical, and of course, don’t require the user to actually watch anything, which is great for mobile. (They’ll also be available offline on our upcoming mobile app.) Right now we have 228 of those spread across the levels, and also publish around 10 a week.

And as for ‘Decks’, which are vocab lists of various types available for learning via the Learn Mode, we have 124, and continue to publish more as well.

How have you been growing the library? Are you focused on particular levels, or topics, or styles of video? What are the plans for that?

Jason: We’re always looking for and preparing new videos. In general, we make sure to cover a wide range of topics and formats, and also keep difficulty in mind so that we can continuously publish a good mix of content. Though we also keep things like the overall library balance and user feedback and requests in mind as well. So far this has worked really well, so while we have no plans to change much in that regard.

How should learners decide what videos to watch on FluentU?

Jason: Browse! The videos in our library are divided into different topics, formats, and difficulties, which help users choose what to watch based on their interests and Chinese level. We also display the percentage of vocabulary the user already knows for each video, which allows them to chose videos that are more precisely at their level.

In addition to that, we have “Courses”, which if you don’t know exactly what to you want to watch or are looking for more structure, organize the content into playlists for you. Courses are also popular because they’re longer forms of content. You can slowly pick away at a course, with your next video, deck, audio, or learn mode session waiting for you every time you sign in, meaning you don’t always have browse for new content.

How do your difficulty levels relate to textbooks or other online services like ChinesePod or the Chinese Grammar Wiki?

Jason: We based our difficulty levels on a lot of things, but mostly a combination of our own knowledge and expertise (bolstered of course via sources like the Chinese Grammar Wiki), and other helpful standards like the new HSK levels. When actually determining difficulties, we consider things like speed and clarity, but linguistically we place a strong emphasis on frequency and usefulness to ensure that lower-level videos are filled with the stuff you really need when starting a language.

Can you explain the process for how you went about creating and filming your original video series?

Jason: When we first started compiling our library of videos, we realized there was a lack of quality, entertaining, video content for lower-level learners. There’s certainly stuff out there, as our current library reflects, but nothing as well-produced and linguistically-minded as we would have prefered. The stuff out there was either very entertaining but not practical, or very practical, but not entertaining. We wanted both, and so we decided to just make them ourselves. Essentially, we wanted to make sure our lower-level learners were getting as great of a video-learning experience as our more advanced users, and making some of our own videos was the best way to do that.

To produce them, we teamed up with a small independent film production company who we felt really understood our ‘vision’ with the videos. From there, we decided on what scenarios were most needed/wanted, wrote the scripts with our pedagogy in mind, and produced the videos.

You say the FluentU video series is for “lower-level learners.” Can you explain that a bit more? Is it for someone with a year of formal Chinese under their belt, or is it an absolute newbie, or someone who’s learned pinyin and a few basic phrases but nothing else, or what?

Jason: We’ve produced our own video series at the newbie level all the way up the upper intermediate level, but we made sure to produce more at the newbie, elementary, and intermediate levels simply because there’s less good material at that level.

The ‘newbie’ level courses are meant for learners with a little bit of understanding as to how the Chinese language works in particular in terms of tones, pinyin and characters, but without any prior master of them. Through a combination of the scripts, which are written for language learning, and a filming style that is meant to take full advantage of the video-learning format, we wanted to make understanding the content just come naturally, which is very important for newbies. To do that we emphasize things like repetition of key vocab, visual cues, slightly slower speech, etc.
The video player and learn mode also allow the user to start with pinyin first, and graduate up to characters when they’re ready. And finally, we also other courses meant specifically for learners who aren’t familiar with, or who need more practice with, things like tones and pinyin.

I’d say with a year of formal Chinese under your belt, you’d be just about at our ‘intermediate’ level. With ‘elementary’ being somewhere in between that, and what I’ve just described above.

How are your own videos different from other video-based learning material? What makes them special?

Jason: Well, I think for one we put a ton of care into making sure they were not only useful, educational, and pedagogically sound, but also interesting and worth watching. I think the biggest problem with a lot of language learning video series, is not unlike the problem that many textbook dialogs have, in that they end up being either boring, or unnatural and feel somewhat stilted in the end. We tried really hard to make sure ours were visually interesting (and hopefully even sometimes funny!) and also that our actors did their best to speak and act naturally, while still maintaining the clarity of speech that is so important to a language learning video. That’s probably the biggest difference in my mind.

That’s the end of this two-part review of FluentU. Check out Part 1 if you missed it.


John Pasden

John is a Shanghai-based linguist and entrepreneur, founder of AllSet Learning.


  1. Jason says: “but we made sure to produce more at the newbie, elementary, and intermediate levels simply because there’s less good material at that level.” and yet the numbers he quotes seem heavily skewed towards the advanced and “native” level. Seems a bit odd.

    Also, John, and bear in mind I say this as a Beijinger:

    “the Beijing-centric putonghua police”

    Can we change that to Mainland-centric, please? Putonghua is the national language and is not the same as Beijinghua. The possible problems I see here if they’re filming in Taipei are Guoyu vs. Putonghua and traditional vs. simplified, but so long as they’ve avoided the traditional Mainland “lard it with erhuayins” problem that bedevils Mainland-produced materials, it should be ok, right?

    • Hi Chris,

      That point was referring to the videos series we actually produced ourselves. Our video library normally leans heavily in on the side of more difficult content because our stuff comes directly from YouTube which of course by nature tends to be more difficult. (Which really isn’t a bad thing unless you’re a new learner). So when we produced our own, we tried to only produce lower level stuff.

      About the Gouyu – Putonghua, we tried pretty hard to make sure the actors spoke as well of standard Guoyu as they could (which of course is pretty similar to a lot of the standard Mandarin in China), but I think a few Taiwanese tonal tendencies did slip by, and a couple of the actors were seemingly incapable of 捲舌. Ha! We were happy how it turned out though either way. And hey, a bit of accent variation is good for learners anyway. 😉

      (Also, you can switch the characters displayed in our captions and throughout the site any time with a quick button in the settings.)

      • Jason, thanks for clarifying the numbers. As for Guoyu vs. Putonghua, I don’t see that as being a major issue. And yes, I agree on the need for a diversity of accents. I was reacting to John’s “Beijing-centric” comment because an awful lot of the teaching materials available on the Mainland are Beijing-centric to the point of printing the erhuayin in the textbooks as if it were standard. Honestly, if you relied on the textbooks here, you’d think that China is Beijing within the 5th Ring Road and the Badaling Great Wall. Diversity of accents is a good thing, confusing Beijinghua and Putonghua is not.

  2. @Chris:
    Yeah, that makes sense. I guess I just went off on a little tangent about the Guoyu issue with the videos. (The majority of our users use simplified and are mainland-centric with their studies.) 🙂

  3. Wendy Cheng Says: May 23, 2014 at 11:10 am

    I am a middle & high school Mandarin teacher in the States. Having been in the States over 20 years, now I see the sets of Chinese learning videos by FluentU bringing various parts of the Chinese speaking worlds together quite refreshing. The teaching approach I embrace to American students is : focusing on the simplified character version and standard speaking, but embracing the various Chinese speaking areas/communities, including overseas Chinese communities so students’ minds can be broadened and be more open when they have to understand and deal with issues in these Chinese communities/areas.

Leave a Reply

Your email address will not be published. Required fields are marked *