I’m often to busy to give the info-packed Sinocism newsletters my full attention, but when I do, I often find really great stuff. I’ve also noticed a trend on Facebook and Twitter. It goes something like this:
- Sinocism newsletter comes out, with a link to especially interesting story “X”
- Sinocism readers click through to the story on “X,” love it, share it via Twitter and/or Facebook
- The Sinocism readers who share “X” get Likes, retweets, comments
You see the net effect here? Sinocism is serving as an invaluable information hub, but it’s not getting credit for the major role it’s playing in the dissemination of China-related news. And the worst part is that the Sinocism readers aren’t doing it on purpose; they’re just using their social media like they always do, but the way the system is set up, Sinocism gets no credit.
I’m pretty sure I saw an example of this last week. There was a great article about Chinese surnames‘ geographical distribution in China that got a fair amount of attention: Mapping China’s Surnames 制图 “老百姓”. I admit, I tweeted it too, the “bad” way. I then saw lots of people I know on Twitter and Facebook sharing it, no credit. I strongly suspect Sinocism set off the rash of shares (but wasn’t credited).
There are two solutions, as I see it:
- Sinocism needs to build its social media presence. Ugh, I feel a little slimy just using the phrase, and I can understand if Bill Bishop would much prefer to keep the endeavor as a blog and newsletter. (Sinocism does have its own (private) Twitter account and Facebook page, but neither are used or promoted much.)
- Sinocism readers make an effort to credit the articles they discover through Sinocism when they share them on social media. (For example, you could add “via @sinocism” to tweets, or maybe even “#sinocism“.)
Here’s an example of #2: