This ad made me wonder: cultural differences aside, is the bandwagon effect stronger in China because there’s a larger population? Similarly, is the bandwagon effect more powerful when used in advertising in China?
The ad reads:
200 million Chinese people use Miss Fresh
The brand name is 每日优鲜, which could be translated to something like “Daily Excellent Fresh.” But then they called themselves “Miss Fresh” in English, so that’s the name I used.
I was pleased to be contacted recently by Katie, the author of a new blog related to learning Chinese called Panda Toes. She’s based in Beijing, and has already gotten through the hardest parts of learning Mandarin, so she’s interested in sharing tips to help build reading fluency.
Your first thought might be, “to get better at reading Chinese, don’t I just need to read more Chinese?” Well, yes. No one’s going to argue with that logic. But even putting aside the crucial question of what a learner should read on her own, there are some techniques that can make the whole process less painful and more productive.
I really like how in her first article, The Art of Reading Chinese (as a non-native speaker), Katie gives a lot of emphasis to recognizing names (both Chinese and foreign). This point absolutely deserves a lot of attention, and it’s something I remember being tripped up by repeatedly, back in the day. (My time in the news translation trenches did me a lot of good in that regard, but it was most definitely not fun work.)
To add to Katie’s point, I’d like to emphasize it is most definitely worth your time to spend a bit more time learning Chinese names and their structure. While you shouldn’t make a big flashcard deck and memorize ALL THE NAMES, you should be gradually gaining familiarity with common names and common name structures. But how does one do this?
- Learn your Chinese friends’ names. Really learn them. Every character, every tone. Ask why they were named that, and ask if it’s an unusual name, or a “typical Chinese name.” If their name contains certain characters that almost exclusively appear in people’s names, identify those as such. This learning is reinforced by your personal relationship with the person; this same knowledge-gathering would not be as effective on a group of random Chinese people.
- Learn some famous Chinese names. Again, be selective. These should be names that have some meaning for you. If you like talking about politics, then learn politicians’ names. Same goes for Chinese movie stars, singers, directors, etc. You can gradually expand this list over time. As you do, make note of patterns. For example, the name 章子怡 (Zhang Ziyi). Did you know that there’s a “A子B” naming pattern? Almost all Chinese people will be familiar with it, and sooner or later you need to be too.
- You need to know the super common Chinese surnames (again, learn them over time), but you also need to know that some super common words or characters can also be surnames. It really through me for a loop the first time I ran into surnames like 文, 水, 米, 左, or even 门.
- Ask your Chinese friends what they think of other people’s names. This is especially easy to do when you’re trying to come up with your own Chinese name, or naming a baby, but it’s also something you can do anytime. Getting Chinese friends’ takes on other Chinese names will really enrich your understanding of names, and you’ll probably be surprised by how widely opinions will vary. Just remember that no matter how much you respect a person, no single person’s opinion is “correct.”
I’ve always believed that names are an important type of vocabulary, laden with cultural information, and they’re well worth some additional attention.
Good luck in building your reading fluency. I’m glad to see Panda Toes is live, and I’ll be contributing to this discussion more in the future. Most of my work these days in reading is with lower levels, editing Mandarin Companion graded readers, but my more advanced clients at AllSet Learning are always looking for interesting new reading content, so I’m always looking at new material for that too.
I’ve been criticized recently for not being self-promotional enough, so here’s a quick note to announce that the Chinese Grammar Wiki ebook is now in the Apple iBook Store!
Thanks for your patience, Apple fans. So now there’s:
- A print version on Amazon
- A Kindle (ebook) version on Amazon
- An iBooks (ebook) version in the Apple store
- The original web version
At AllSet Learning we’re working hard on the follow-up volumes. If you’ve ever been an editor of the Chinese Grammar Wiki, use the U.S. Apple App/iBooks Store, and are interested in a promotional iBooks version, send me an email. If you’re looking forward to our forthcoming B1 and/or B2 volumes, and you’ve noticed any kinds of problems or shortcomings with the current B1/B2 content on the web version of the wiki, also send me an email. We need all the help we can get, and we’d be happy to thank wiki users for significant contributions with a promotional copy of those iBooks versions as well. (Apple allows publishers to share a limited number of free promo ebooks, but Kindle does not.)
Thanks for the support, everyone!
I recently attended a parent-teacher meeting at my daughter’s Chinese kindergarten. There were a number of speakers, including the principal, the head English teacher, and a highly-regarded senior Shanghainese pediatrician named Dr. Xu. His topic was, “why is my child getting sick so often?”
This seemed like a fairly simplistic topic to me, and the doctor droned on way too long, but I amused myself for part of the Powerpoint presentation by studying the bacteria names. Take for example, this guy:
It’s an image of staphylococcus bacteria. The Chinese name? 葡萄球菌 (literally: grape-ball-bacteria). Yep, I see it. Nice. But before you get all “Chinese is so cute,” it turns out that the word staphylococcus means the same thing in Greek. (This was like my hippopotamus / 河马 “river horse” revelation all over again!)
But the most interesting part of Dr. Xu’s talk for me was the Q&A part at the end, and one of the parents asked about traditional Chinese medicine (TCM). I’ll paraphrase the doctor’s reply below:
In my view, there are only two times when you should use TCM. The first is when you go to the [non-TCM] doctor and he can’t figure out what’s wrong with you. In this case, TCM is fine. It can’t hurt!
The second is when you go to the [non-TCM] doctor and he tells you that there’s nothing wrong with your body, that it’s all in your head. If you really have to take something, then take TCM, because again, it can’t hurt!
I wasn’t expecting this response to an all-Chinese audience, and it got a few chuckles from the audience. I wonder if western medicine is more popular than TCM when it comes to treating children partly because western medicine gets results faster.
I’ve teamed up with Chinese Buddy on a new song, and this time the grammar point is a very basic one related to saying “have” (有) and “don’t have” (没有). Besides Chinese language, it seems that our collaborations revolve around anti-materialism and food (last time was stinky tofu).
Anyway check it out, and show it to any kids you know learning Mandarin:
You can also view the video on Youtube.
Full disclosure: I have no business relationship with Chinese Buddy; we just appreciate each other’s work, and working together is a good complementary fit.
In Shanghai’s Changning Raffles City (长宁来福士) mall, there’s a new bookstore called Yan Ji You (言几又). Does that name strike you as weird? It should. It’s a weird name. 言 is used as a word by itself mostly just in classical Chinese, but then the use of 几 (grammar points here) and 又 (grammar points here) also don’t make sense. What’s going on?
It’s not obvious, but the name as a deconstruction of the character 设, as in 设计, the word for “design.” When you break down the character 设, you can break it into “left-right” structure (⿰) first, giving you 讠 and 殳. Then 殳 can be further broken down as a top-bottom structure (⿱), giving you 讠, 几, 又. But 讠 (the “speech radical”) is just a simplified stand-in for 言, and 言 looks way better as a stand-alone character anyway, so the end result is 言几又.
This kind of naming method is not entirely obvious, even to native speakers, and it’s not super common, either, from what I can tell. You can read more about 言几又 in Chinese on their Baidu Baike page.
There are reasons to visit other than “logo tourism”… It’s quite a nice bookstore! Here are a few more shots of the place:
Fans of free language-learning app Duolingo have been waiting for a Mandarin Chinese course ever since Duolingo launched, way back in 2012. In the meantime, many languages with much less demand have been added, including Greek, Hungarian, Esperanto, and even High Valyrian. Could it be that tackling Chinese took a bit more thought then other languages (some find it challenging)?
In the meantime, a few Chinese companies have stepped in to fill the gap. The first was ChineseSkill, which unabashedly mimicked Duolingo’s method with its own app. It proved quite popular.
A few years later, HelloChinese came along, bringing various new features and innovations to the method. Then ChineseSkill and HelloChinese became engaged in a feature war which, one could argue, greatly benefited the users of the apps. HelloChinese (led by my former ChinesePod co-worker Vera) gained quite a following in the process, proving that a spunky little startup can totally take on a well-funded traditional company.
And now Duolingo has finally decided to join the game. It makes me wonder what will happen to the other two apps. Will they immediately fade into obscurity? Will they innovate more furiously, only to be copied by Duolingo? Will they evolve into something else entirely? Only time will tell, but in the meantime, it’s a good time to be a user of Duolingo-like apps if you’re trying to learn Chinese.
I haven’t tried out the Duolingo Chinese course myself yet (or any Duolingo course, for that matter, since testing out the platform with French, years ago). I’m not a huge fan of the method, although I recognize it has value, particularly for building vocabulary in an addictive way. It’s just not a “complete method,” as it may want you to believe. But hey, it’s definitely high quality, and free.
Has anyone out there started the Mandarin Chinese course? What do you think?
Update: Duolingo does indeed seem to have updated its platform to cover the challenges of learning tones and learning Chinese characters. See Duolingo’s blog post on the Chinese course for more details.
I want to share a WeChat account I’ve found interesting called 罗辑思维 (a little play on what sounds like “Logical Thinking,” since the host’s surname is Luo). It’s not a podcast about formal logic; the topic is all kinds of useful ideas and thoughts on modern society, with a healthy sprinkling of issues related to entrepreneurship. It’s well-suited to advanced learners, and it has the following key advantages:
- Every audio post is only 60 seconds long (called 罗胖60秒). No “listening marathons” here.
- Every audio post has a nicely organized transcript (numbered points!) just below it.
- Yes, there is some salesy content, but the main topics are still interesting and the sales messages are short and easy to ignore.
- 罗胖‘s voice is clear and he is easy to listen to.
- His material is a good example of Chinese content marketing, if you’re into that sort of thing.
It’s so hard to find material this is both interesting (to non-Chinese) and short, and this is one of the best resources I’ve found. (Please let me know what you think of it in the comments!)
I personally find all 8 of his most recent topics quite interesting, so here they are (no filtering needed):
Here are a few screenshots of those:
To find the WeChat account, just search for “罗辑思维” on WeChat. [Note: you’ll still find it if you search for “逻辑思维.”] There are also videos on YouTube and Youku.
罗胖‘s real name is 罗振宇. You can read more about him on his Baidu Baike page.
What good material have you found on WeChat?
Spotted this sign on 老外街 (“Laowai Street”) on Hongmei Road (虹梅路).
First of all, “xu” in pinyin is how you spell the word for “SHHH” (the “shushing” sound) in Chinese. It even has a character: 嘘.
Second, the translation “don’t be too noisy still get happy” is understandable, I guess, but let’s look at the original Chinese:
So 声音小一点 refers to one’s voice being a little quieter. The “if” part and the “you” subject are implied.
The 一样 means “the same,” but here it’s more naturally translated as “equally” or “just as.”
The “HIGH” in Chinese is not (usually) some kind of drug-induced state, but rather the “natural high” of just getting all excited and having a blast. There could be some drinking involved (think karaoke), but the emphasis is on the fun had.
The interesting thing here is that the word “HIGH” in Chinese is translated as “happy” in the English version. In fact, a co-worker of mine told me that she used to assume that the Chinese word “high” (sometimes written as “嗨“) was derived from the English word “happy” (a direct translation of 开心), rather than the English word “high.” (Who knows!)
And finally, the 起来 is the “expressing initiation” direction complement form. It has a 得 before it to turn the –起来 direction complement into a potential complement. In effect, “have fun” becomes “can have fun.”
I’d use this translation:
Being a little quieter,
you can still have
just as much fun.
Not as much fun, though, right? (XU!)
Nov. 13, 2017 Update: a friend wanted more explanation of the complement thing, so here it is, copied over from Facebook comments:
Question: The example in the Chinese Grammar Wiki makes sense: 早上 五点 出发 ， 孩子们 起 得 来 吗 ？… but that is 起得来 not 起起来！
Answer: In that example, 起 is a verb, and 来 is the direction complement. You insert 得 between the two to make it into a potential complement, adding the meaning of “can.” 起得来 = can get up.
The same is true for HIGH, only the complement is 起来 (in this case, 起 is not the verb). So that’s how you get HIGH得起来. (This one is harder to translate literally, though… “can get high” would be literal, but misleading (no drugs!).) “Can have a blast” is closer to the meaning, but you lose more of the V+起来 literal translation. “Can get happy” maybe, if you don’t mind a little Chinglish!)
In the blog entry, I linked to one grammar point on uses of 起来, and another on potential complements. It’s the combination of the two that you need to understand to fully get this. It’s a little tricky!
I’ve worked with some great interns over the years at the AllSet Learning office in Shanghai, and we’re currently looking for another one.
If you’re looking for an internship where you can actually use Chinese and learn more Chinese, this is the one. We have a Chinese-only rule for interns at our office, and your co-workers include actual professional Chinese teachers. It doesn’t get much better than this if you really want to learn some Chinese!
We have immediate openings, and internship length is flexible. Shoot me an email if you’re interested!
“I see” is a children’s dance studio in Shanghai. Here’s the logo:
Can you read the Chinese name? Hint: the first character is not just 火. (It’ll be much easier if you’re already familiar with the Chinese names of some popular fairytales. Or even if you’re familiar with the Chinese names of Disney animated classics.)
In this case, we’re dealing with the name 灰姑娘, literally, “ashes girl,” which is the Chinese name for “Cinderella.”
Confession time! I think it wasn’t until I learned the Chinese name for Cinderella that I even realized that the “Cinder” part of “Cinderella” was a reference to ashes rather than being kind of like a cross between “Cindy” and “Stella” with a random “er” thrown in for style.
According to Wikipedia, the “cinder” part “has to do with the fact that servants… were usually soiled with ash at that time, because of their cleaning work and also because they had to live in cold basements so they usually tried to get warm by sitting close to the fireplace.”
Anyway, it might be easy to miss that the dancer in the logo next to the 火 character is part of the larger character 灰.
Here’s the full text in the image:
In New York in the 80’s, the Ramones were clearly upset that somebody put something in their drink. Why then, 30 years later in Shanghai, does Budweiser expect us to get excited about it?
These ads are currently in Shanghai Metro’s Jing’an Temple Station:
Here’s a closeup of that first ad:
I posted these photos to my WeChat Moments with the caption “WTF?” I only got about 10 comments, but the response from Chinese friends and non-Chinese friends was quite different.
Chinese friends: Ha ha, cool!
Non-Chinese friends: Are you kidding me?! Not cool!
This is a great example of cultural differences playing out in the world of marketing. I wonder if Budweiser HQ is going to react to this.
This list of issues comes from a Quora post about “the dark side of Chinese culture.” (Each point goes into a little detail on the original post; I’m just listing the points and the Chinese synopsis provided for each.) This list may come across as a bit extreme in its criticisms, but there is some truth to each claim.
- Child abuse [referring largely to psychological abuse]. 打是亲，骂是爱
- Disrespect for individualism, due to the “big family” culture. 大家庭绑架个人自由
- Parents push their kids too hard. 望子成龙，望女成凤
- Mammonism. 拜金主义
- Social Darwinism. 成者为王，败者为寇
- Banqueting alcohol-enforcement culture. 强迫劝酒文化
- Lack of sympathy. 事不关己，高高挂起
- Sinocentrism. 中国中心主义
This list is a double-edged sword for non-Chinese learners of the language. On the one hand, Chinese people can be quite sensitive to perceived criticism from foreigners. Just reading out this whole list with an innocent “this is interesting, don’t you think?” is unlikely to get a neutral response because the list as a whole feels prettying damning of Chinese culture.
On the other hand, tons of Chinese people are concerned about these issues themselves (usually presented in less extreme ways), and presenting some of these issues individually and delicately could lead to some enlightening discussions.
One way to “test the waters” with a friend is to just present the viewpoint (just one of those Chinese sentences, individually) without any of your own commentary, and ask a friend what they think. If the friend gets immediately defensive, just nod in acceptance and consider the conversation over (no need for rebuttal). More likely you’ll get a tempered response, which leaves room for discussion. In this situation, I find a good strategy is to play “devil’s advocate” and argue the totally unnuanced, pro-China propaganda stance. (It’s not hard to play a convincing wide-eyed, naive foreigner.) Since very few Chinese people swallow propaganda whole, you are likely to get a sincere elaboration in response (“其实……“).
Perhaps learning to exercise a little cultural sensitivity while discussing real issues which touch on the “dark side” of Chinese culture is the way to avoid turning to the “dark side” of Chinese learning?
This parking payment system is in place under Sinan Mansions (思南公馆) in Shanghai:
Basically, your license plate gets scanned on the way in, and on the way out you just scan the QR code, input your license plate number, and pay with WeChat or AliPay. The gate opens automatically on your way out.
You have to remember to scan the QR code, but these are posted all around the parking garage, and it’s way more convenient then finding a little cashier’s office or paying at a booth at the gate.
This same parking garage has “eCars” for rent.
I first visited Australia in June 2003. I traveled with my friend Wilson, who was also my co-worker at ZUCC in Hangzhou. I remember it was tough saving up for that trip on my meager English teaching salary, and while we had enough funds to visit Brisbane, Gold Coast, Byron Bay, and Cairns, we didn’t have enough to go scuba diving on the Great Barrier Reef. We had enough to go snorkeling, though, and I’m sure glad we did, because it was a once-in-a-lifetime experience that is vanishing (or at least drastically changing) as the reef bleaches.
Here’s a shot from that trip:
Now I’m returning to Australia, 14 years later, with my wife and two kids. I can’t wait for my kids to experience this:
One thing I’ve noticed, living in Shanghai, is that there are an unusually large number of Australians in China that hail from Brisbane. (They’re like the Wenzhounese of Australia!) Now I’ve got a decent number of friends in the Brisbane area, including Matt S, Matt C, Ben J, and Fr. Warren. Although we’re not there yet, what I’ve seen of Aussie hospitality is quite impressive already.
As we approach China’s National Day (国庆节) holiday, it can be difficult to find a decent vacation spot that isn’t absolutely flooded with Chinese tourists. Forget anywhere cool in China; it’s mobbed. Forget convenient international destinations (Thailand, Japan); also mobbed. As far away as Australia is, certain areas of Australia will also be mobbed, so we’ll be having a relaxing time in slightly lower-profile Brisbane.
Anyway, happy birthday, PRC. I’m off to Australia…
I’m used to seeing English words mixed in with Chinese advertising copy, and even product names, but this name took me by surprise:
“茶π“?! Why in the world…?
I showed this to some Chinese friends, asking them why anyone would put π in the name of a bottled tea drink. No one had an answer.
I speculated that maybe the “π” was being used as a pun on 派, meaning “faction” or “clique”? They didn’t really like that theory, but they had nothing better to offer.
In my foolish optimism, I searched online for the answer, and discovered it in this article:
What is “Tea Pi,” you ask?
Nongfu Spring‘s official answer: a combination of tea and fruit flavors, infinitely unrepeating π, which is also our infinitely unrepeating youth!
Uhhh… there’s nothing I can say to that!
Translation: kids these days like random stuff.
I get a lot of questions from absolute beginners about Chinese word order. “I heard it’s almost the same as English. Is it??”
It’s not an easy question to answer, but the short answer is: “fairly similar for simple sentences.” And what does “fairly similar” mean exactly? Well, I recently made this video to answer that question!
You could almost make a list of sentence patterns, starting with the simple three-word “SVO” sentences (e.g. “I love you”), and see the Chinese and English word order slowly diverge as you add in more and more complexity. That goes a bit beyond the scope of that simple video, though.
TL;DR: similar, but you still need to study it a little!
P.S. IF you’re wondering where I got that awesome t-shirt, it’s from here.
Psychologists at the University of Chicago made some intriguing findings relating to how language learners make ethical decisions. The researchers posed a classic ethics dilemma to the non-native speakers: would you push a person to his death to save 5 others from dying?
Studies from around the world suggest that using a foreign language makes people more utilitarian. Speaking a foreign language slows you down and requires that you concentrate to understand. Scientists have hypothesized that the result is a more deliberative frame of mind that makes the utilitarian benefit of saving five lives outweigh the aversion to pushing a man to his death.
Super interesting! (And fortunately most of us are not learning foreign languages to be placed in roles where we preside over innocent citizens’ lives.)
This immediately made me think of the classroom language teacher who might frequently do foreign language discussions on ethical issues. One could do this for years, thinking all of your students were heartless bastards and the world is doomed, without even realizing this effect was at play. Theoretically.
Anyway, check out the full article on the study.
It’s hard to believe I’ve been working on converting the Chinese Grammar Wiki ebook into a print book for almost a year, but the work is finally done! You can buy the new print version on Amazon. It’s a hefty 2.2 pounds, and has 400 pages. And that’s just beginner and elementary (A1-A2)!
My staff and I were so happy to finally launch the print book that we promptly threw a party over it.
It was going to be a thick book no matter what, so I made sure we didn’t skimp on font size (the Chinese and pinyin fonts are a decent size), line height, or margins. The margins are quite generous. This is a book that you can take some serious notes in, if you are that type of learner.
One of the greatest things about this book, for me, is that the Chinese Grammar Wiki is still there, online and free, continuously updated. Students love it. But for anyone who can afford to support this ongoing project of ours, having an offline version (ebook or print) can be seriously useful.
Special thanks to the always inspiring Dr. David Moser for writing the Foreword, and my tireless content editor Chen Shishuang.
All friends of the Chinese Grammar Wiki: please help spread the word! We’re already working hard on the next book (I’d say it’s 75% done), and we need the support.
I have always felt that Jing’an Temple (静安寺) in Shanghai was a cool landmark, a gleaming Buddhist temple sitting right in Shanghai’s city center. Sure, it seems to be more of a tourist spot than an actual spiritual center, but the temple definitely imparts a certain flavor to the area.
Now the newly opened Raffles City Changning mall (长宁来福士广场) near Zhongshan Park (yes, right near the other massive mall in Zhongshan Park) has a similar landmark of its own: the Bell Tower. It used to be a church called St. Mary’s. Now it’s… I’m not sure what. (Still looks quite churchy, though.)
Her’s what the plaque reads:
此时 此地 | 钟楼
Time and Place | Bell Tower
The Bell Tower was completed in 1926. The tallest structure in St. Mary’s Hall, it stood in clear sight from far. Outside, its presence granted a sense of bearing of time and place. Inside, St. Mary’s students came for prayers and direction. Today, it continues to inspire as a venue for fashion, culture, and entertainment.